What personal data we collect and why we collect it
Contact forms
The information you submit using contact forms on this website will be emailed to our office. We will treat your information with respect and only retain it for as long as is necessary to deal with your enquiry.
Cookies, tracking and advertising measurement
We use cookies and similar technologies to operate this website, to understand how it is used, and to measure whether our advertising produces genuine enquiries.
What we collect. Your IP address, device and browser information, the pages you visit and the path you take through them, and how you arrived at the site.
Your choice comes first
When you first visit, we ask before setting anything that is not strictly necessary. You can:
- Accept all – allow analytics and advertising cookies
- Reject all – allow neither
- Manage preferences – allow analytics but not advertising, or the other way round
All three options are equally easy to choose, and refusing is a single click. Until you choose, nothing but the strictly necessary cookies is set – your website session, and a record of your choice.
You can change or withdraw your choice at any time using the Cookie Preferences link in the footer of every page. Withdrawing does not affect processing already carried out before you withdrew.
What happens when you decline
We want to be precise about this, because “we block cookies” is often claimed and rarely true.
- If you decline advertising, the Microsoft Advertising and OpenAI scripts are never loaded at all. They are not downloaded, they do not run, and they set nothing.
- If you decline analytics, the OpenTracker script is never loaded at all.
- Google’s own tag is present on the page from the start, but is instructed not to set any cookie and not to use any advertising or analytics identifier until you allow it. Google calls this Consent Mode. If you decline, it stores nothing on your device.
Who receives what, and only with your permission
| Category | Purpose | Provider | Cookies |
|---|---|---|---|
| Strictly necessary | Website session, and remembering your cookie choice | Peri Peri | PHPSESSID, pp_consent |
| Analytics | Understanding how the site is used | Google Analytics | _ga, _ga_00BYPT2BJ9 |
| Analytics | Visitor and traffic statistics | OpenTracker | _otui, __obref, machine-id |
| Advertising | Measuring advertising, and remarketing | Google Ads | _gcl_au, _gcl_aw |
| Advertising | Measuring advertising | Microsoft Advertising | _uetsid, _uetvid |
| Advertising | Measuring advertising | OpenAI | pixel identifiers |
We do not sell your personal data, and we do not use it to make automated decisions that have legal or similarly significant effects on you.
Measuring our own consent banner
We keep a simple daily count of how many visitors accept, reject or customise their choice. These are totals only – no identifier, no IP address, nothing that relates to an individual. We do this to check the banner is working and to be able to demonstrate that consent is being sought properly.
International transfers
Google, Microsoft and OpenAI are based in the United States, so accepting advertising or analytics cookies means data is transferred outside the UK. These transfers are made under the UK International Data Transfer Addendum to the European Commission’s standard contractual clauses, together with the providers’ own safeguards.
How long
Your cookie choice is remembered for 6 months, after which we ask again. Analytics identifiers expire no more than 24 months after your last visit; advertising identifiers no more than 90 days.
What we deliberately do not do
It is worth stating plainly what we have chosen not to switch on:
- We do not use enhanced conversions. Your email address and telephone number are never sent to Google or Microsoft, in any form, hashed or otherwise.
- We do not use session recording or heatmap tools. Nothing you type or view on this site is recorded and replayed.
- We do not use broadened or unspecified tracking modes offered by advertising platforms.
Our advertising measurement uses an anonymous click identifier, which tells us that an advert produced an enquiry without telling anyone who you are.